© SUperside
Orb labs
2024
Brand & UI Designer
The platform reshaping digital ownership, enabling anyone to hold and shape new economies.
$4.5M seed
raised by client
3 systems
20+
Deliverables
Orb Labs and its two sub-brands, Thunderbird and Magiclane, were building cross-chain technology in a category that defaults to cold, technical, generic visual language. They wanted the opposite. The brief asked for a system rooted in fairy tales and enchantment, modernised enough to feel credible in Web3, and flexible enough to hold three distinct brands under one family.
As Brand and UI Designer, I helped shape a visual language built on a mix of modernist geometry with softer organic forms, a nod to the way cross-chain technology connects separate ecosystems into one. Each brand earned its own personality within the family, while still sharing a common visual DNA.
The work covered brand identities for all three companies, website, design system and guidelines that tied the trio together. The result was a visual world where blockchain technology could feel imaginative and human rather than purely technical.
Team
Valentin Nogues
Miguel Chorda
Bianca Pietersen
Delisa Govender
Creative Direction
Yohana Kim
